April 2022

Cognitive Theory

Cognitive Theory and Psychological Field Theory

Table of Contents:- Cognitive Theory Psychological Field Theory Cognitive Theory  The cognitive theory, more pertinent to the understanding of consumer behaviour, or the theory of cognitive dissonance very pertinent to the understanding of human behaviour, has provided a highly useful and rational explanation for the behaviour. This theory has also been discussed in our theoretical […]

Cognitive Theory and Psychological Field Theory Read More »

Factors Influencing Gestalt Perception

Psychoanalytic and Gestalt Theory of Perception

Table of Contents:- Psychoanalytic Theory of Perception Gestalt Theory of Perception Psychoanalytic Theory of Perception According to Sigmund Freud’s psychoanalytic theory of personality, personality is composed of three different elements. These three elements of personality the id, the ego and the superego – work together to create complex human behaviours. 1) ID The id is the

Psychoanalytic and Gestalt Theory of Perception Read More »