Cognitive Theory The cognitive theory, more pertinent to the understanding of buyer behaviour, or the theory of cognitive dissonance very pertinent to the understanding of human behaviour, has provided a…
Psychoanalytic Theory According to Sigmund Freud’s psychoanalytic theory of personality, personality is composed of three different elements. These three elements of personality-known the id, the ego and the superego –…
Consumer Decision Making Process Consumer Decision Making Process in Buying Consumer Buying Decision Process: Decision making is the process of selecting an appropriate option from two or more…
Consumer Buying Situations Types of Individual Buyer Behaviour Types of consumer buying situations/habits are also known as levels of the consumer decision-making process. Every time a person purchases…
Types of Buying Behaviour Types of buying habits of consumers/levels of the consumer decision-making process are also known as buying situations. The decision process is used differently depending on the…
Importance and Determinants of Consumer Behaviour Importance of Consumer Behaviour Studying consumer behaviour helps marketers to understand consumer perceptions about a particular product or range of products. Uncovering and correcting…
CONSUMER BEHAVIOUR Meaning of Consumer Behaviour Consumer behaviour studies why, when, how, and where people do or do not buy a product. It blends elements from sociology, psychology, social…
MARKETING ENVIRONMENT Table of Content:- 1. Marketing Environment Meaning 2. Marketing Environment Definition 3. Characteristics of Marketing Environment 4. Need for Studying Marketing Environment Marketing Environment Meaning The environment literally…