Importance of Customer Satisfaction
Importance of Customer Satisfaction The importance of customer satisfaction cannot be ignored. There is a direct relation between the level of customer satisfaction and the financial success of a business.…
Retrenchment Meaning, Reasons and Problems
Retrenchment Meaning, Reasons and Problems Table of Content: Retrenchment Meaning Retrenchment can be defined as the termination of service due to surplus labour. According to Industrial Disputes Act, “Retrenchment is…
What is Brand Loyalty and How to build it?
What is Brand Loyalty and How to build it? Brand Loyalty Brand loyalty refers to the repeat purchasing behaviour of the customers, alongwith those who give favourable reviews and ratings…
Customer Satisfaction Meaning and Determinants
Customer Satisfaction and Determinants One of the important elements of the post-purchase stage is satisfaction. Satisfaction is the customer’s situation of being adequately compensated in a purchasing situation for the…
Factors Influencing Consumer Behaviour
Factors Influencing Consumer Behaviour Some many factors and determinants significantly impact customers purchasing behaviour. Understanding these factors is essential for businesses to develop effective marketing strategies and improve their sales…
Consumer Rights and Role
Consumer Rights and Role Table of Content :- Consumer Rights Consumers have certain rights that protect them from unfair business practices. These rights include the right to safety, the right…
Consumerism Meaning, Roots and Need
Meaning, Roots and Need of Consumerism Table of Content: Meaning of Consumerism Consumerism can be seen as an organised movement of the government and citizens for reinforcing the power and…
Types and Role of Opinion Leaders
Types and Role of Opinion Leaders Types of Opinion Leaders Opinion leaders are of different types which have been explained below: 1) Generalised Opinion Leaders: A generalised opinion leader holds…