Culture Meaning, Definition and Characteristics
Culture can be defined as the common rules that regulate interactions and behaviour in a group as well as several shared values and attitudes in the group
Consumer behaviour
Dive into the realm of consumer behaviour with our comprehensive articles and insights. Gain a deeper understanding of purchasing decisions, psychological factors, market trends, and how consumer behaviour shapes industries and businesses.
Memory Meaning, Components, Functions and Process
Memory means the storage of past happenings and thoughts. The steps involved in memory include coding. storage and accessing of the data that is stored.
Social Class in Consumer Behaviour
Social Class in Consumer Behaviour refers to the significant influence of socioeconomic stratification on individuals’ purchasing patterns and preferences.
Family Influence on Consumer Behaviour
The concept of family influence on consumer behaviour encompasses a range of consumers (family members) with different purchasing needs and desires.
Reference Group in Consumer Behaviour
A reference group in consumer behaviour can be defined as a group of people that a consumer looks up to, admires, or seeks approval from when making choices regarding the purchase of products or services.
Organisational buying behaviour
Organisational buying behaviour Another name for organisational buying behaviour is business buying behaviour. Organisational buying behaviour is a process that businesses go through to purchase all the products and services needed for their operations. It is the behaviour that organizations have while purchasing products or services that they may purchase for resale, reproduction, or the…
Consumer Involvement Dimensions, Types and Factors Influencing
Consumer involvement can be understood as the benefits of a product perceived by the consumer and the degree of product-related information processed by them.
Impact of social media on consumer behaviour
Impact of social media on consumer behaviour Impact of social media on consumer behaviour: A plethora of new digital equipment and methods have emerged In recent times, revolutionizing the world of electronic buying. These advancements have benefited both the customers as well as the sellers, creating a win-win situation for both parties. The rise of…
Impact of media on consumer Behaviour
Impact of media on consumer Behaviour The impact of media on Consumer Behaviour is as follows: 1) Beware the Customers Websites such as CompareIndia and Naaptol exist to guide consumers in their choice of products and services, locally and nationally. The consumerism adage “Buyer Beware” is needed more than ever as the power of all…
Elements of Motivation
Elements of Motivation Motivation is a complex concept that involves three basic elements: intensity, direction, and persistence. These elements of motivation work together to drive people towards achieving their goals and aspirations. 1. Intensity: Intensity refers to the level of effort someone puts forth towards achieving his goal. It describes how hard an individual tries. …