Public Relations Meaning, Features and Difference
Public relations practice is planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its public.
Marketing Management
Channel of Distribution Functions and Types
Marketing channels refer to the intermediaries involved in the distribution process. These intermediaries can include wholesalers, retailers, agents and even online media.
Diffusion of Innovation Process, Elements and Types
Diffusion of innovation is the process by which the use of an innovation is spread within a market group over time and various categories of adopters. The concept of diffusion of innovation describes how a product typically is adopted by the marketplace and what factors can influence the rate (how fast) or level (how widespread) of adoption.
Advertisement Meaning, Definition, Features and 5Ms
Advertisement is any paid form of non-personal presentation of ideas, goods or services by an identified sponsor. It is an integral part of marketing, advertisements are public notices, which are designed to inform and motivate people.
What is Product Positioning in Marketing
Product positioning in marketing is one of the important elements of marketing that seeks to establish a unique and favourable perception of a product in the minds of consumers.
Physical distribution
Physical distribution is a major part of logistics and refers to the activities used to move products from producers to consumers and other end-users. Physical distribution systems must meet the needs of both the supply chain and customers
Retailing Meaning, Functions and Importance
Retailing is the process of executing a comprehensive series of activities or steps used to effectively and efficiently market a product or service to consumers for their personal or family use.
Types of Market Segmentation
Types of Market Segmentation The consumer market can be segmented into various segments using different basis. The basis of consumer market segmentation can be broadly divided into four broad categories. Major four types of market segmentation are as follows: 1) Geographic Segmentation This is generally the starting point of all market segmentation strategies. The geographic…