Customer service is a measure of the effectiveness of a system’s ability to generate time and place utilities for a product. Effective marketers understand the significance of customer service within the larger context of customer relationship marketing.
Labelling is the part of the product that carries information about the product and the seller. A label indicates the product’s brand name, the company logo, ingredients, promotional messages and instructions for use.
Planning It is one of the fundamental functions of management, dealing with charting out a future course of action and deciding in advance the most suitable actions for the achievement of pre-determined goals.
The objectives of planning are many and various. These aims are not the same for all organisations, nor they are the same for the same organisation at all times.
Market segmentation means breaking down the total market into self-contained and relatively homogeneous sub-groups of customers, each possessing its special requirements and characteristics.
Job satisfaction relates to the overall attitude or feelings of a person towards his job. An individual, who is highly satisfied with his job has a positive attitude towards the job.
