Dive into the realm of consumer behaviour with our comprehensive articles and insights. Gain a deeper understanding of purchasing decisions, psychological factors, market trends, and how consumer behaviour shapes industries and businesses.
Problem recognition describes a process that stimulates and encourages customers to take part in substantial purchasing decisions. Customers identify a problem or need when they observe a notable difference between their desires and the current condition of a product or service.
The consumer adoption process involves the steps individuals take when deciding to buy and use a new product or service. Understanding this process is vital for businesses because it directly affects their marketing strategies and overall success.
Culture can be defined as the common rules that regulate interactions and behaviour in a group as well as several shared values and attitudes in the group
Memory means the storage of past happenings and thoughts. The steps involved in memory include coding. storage and accessing of the data that is stored.
Social Class in Consumer Behaviour refers to the significant influence of socioeconomic stratification on individuals’ purchasing patterns and preferences.
The concept of family influence on consumer behaviour encompasses a range of consumers (family members) with different purchasing needs and desires.
