Consumer perception is a process by which consumers sense a marketing stimulus, interpret, organize, and provide meaning to it. The marketing stimuli may be anything related to the product, brand or any element of the marketing mix.
Self concept is the image we have of ourselves, it is about how we perceive our abilities, behaviours, and unique characteristics.
Understanding consumer buying behaviours plays an important part in marketing.
There are 4 models of consumer buying behaviour
1. Nicosia Model
2. Howard Seth Model
3. Engel Blackwell Model
4. Kollat Model
In the realm of organizational management, it is important to discern the difference between Personnel Management and HRM
A system approach to hrm involves the use of structured, systematic, and integrated approaches for managing the functions of human resources as an interconnected and interdependent system within an organization.
The organization of HR department involves structuring, coordinating, and overseeing the various functions and activities related to personnel management.
