Consumer Perception
Consumer perception is a process by which consumers sense a marketing stimulus, interpret, organize, and provide meaning to it.
Self Concept Meaning, Components, Types and Applications
Self concept is the image we have of ourselves, it is about how we perceive our abilities, behaviours, and unique characteristics.
Models of buying behaviour
There are 4 models of consumer buying behaviour 1. Nicosia Model 2. Howard Seth Model 3. Engel Blackwell Model 4. Kollat Model
Difference between Personnel Management and HRM
In the realm of organizational management, it is important to discern the difference between Personnel Management and HRM
System Approach to HRM – Human Resource Management
A system approach to hrm involves the use of structured, systematic, and integrated approaches for managing the functions of human resources as an interconnected and interdependent system within an organization.
Organization of HR Department
The organization of HR department involves structuring, coordinating, and overseeing the various functions and activities related to personnel management.