Author name: Arya

Impact of social media on consumer behaviour Impact of social media on consumer behaviour: A plethora of new digital equipment and methods have emerged In recent times, revolutionizing the world of electronic buying. These advancements have benefited both the customers as well as the sellers, creating a win-win situation for both parties.  The rise of

Impact of media on consumer Behaviour The impact of media on Consumer Behaviour is as follows: 1) Beware the Customers Websites such as CompareIndia and Naaptol exist to guide consumers in their choice of products and services, locally and nationally. The consumerism adage “Buyer Beware” is needed more than ever as the power of all

Elements of Motivation Motivation is a complex concept that involves three basic elements: intensity, direction, and persistence. These elements of motivation work together to drive people towards achieving their goals and aspirations.  1. Intensity Intensity refers to the level of effort someone puts forth towards achieving his goal. It describes how hard an individual tries. 

Target marketing is a marketing strategy that includes breaking down the entire market into various segments and planning marketing strategies accordingly for each segment to increase the market share.

Word of mouth marketing is referred to as the passing of information from one person to another. Initially, it was associated only with oral communication.