Tests are used for the selection procedure. A psychological test is conducted to assess specific skills and capabilities of a worker that are deemed essential for a successful job outcome, as identified through job analysis.
Selection is the process by which candidates for employment are divided into two classes those who will be offered employment and those who will not.
The process of market segmentation involves dividing a large target market into smaller sections, more defined segments based on particular criteria.
Table of Contents:- Strategies of Promotion The Strategies and Importance of Promotion are given below. There are two types of Strategies of Promotion, Marketing communication or promotional strategies: Push Strategy In push strategy, the promotional programme is primarily directed at the market intermediaries in the distribution system. It aims to motivate the market intermediaries to
Marginal costing is the ascertainment of marginal costs and the effect on profit resulting from changes in the volume or type of output, achieved by differentiating between fixed costs and variable costs.
Packaging may be defined as the general group of activities in product planning which involves designing/producing a wrapper for a product.
