Dive into the realm of consumer behaviour with our comprehensive articles and insights. Gain a deeper understanding of purchasing decisions, psychological factors, market trends, and how consumer behaviour shapes industries and businesses.
Target marketing is a marketing strategy that includes breaking down the entire market into various segments and planning marketing strategies accordingly for each segment to increase the market share.
Word of mouth marketing is referred to as the passing of information from one person to another. Initially, it was associated only with oral communication.
Process of Motivation is one of the important aspects of achieving success in any endeavour. It is an important aspect of any successful business, as it drives employees to perform at their highest level and achieve their goals.
Brand switching behaviour can be influenced by both intrinsic and extrinsic factors. Intrinsic factor refers to a consumer’s internal motivation, namely the consumer’s desire to experiment with new brands.
Table of Contents:- Customer Dissatisfaction Proactive Customer Dissatisfaction Management Outcomes of Customer Dissatisfaction Customer Dissatisfaction Customer dissatisfaction means losing a business. A dissatisfied customer can be detrimental to a business, as it often results in the loss of a customer. It occurs when an unhappy customer decides to stop hiring or purchasing the services or
Brand loyalty refers to the repeat purchasing behaviour of the customers, alongwith those who give favourable reviews and ratings about the brand.
