Dive into the realm of consumer behaviour with our comprehensive articles and insights. Gain a deeper understanding of purchasing decisions, psychological factors, market trends, and how consumer behaviour shapes industries and businesses.
Table of Contents:- Opinion Leadership in Consumer Behaviour Opinion leadership in consumer behaviour refers to the extent to which an individual can informally influence the attitudes or overt behaviour of others in a desired way with relative frequency. Opinion leaders are individuals who play a leading role in influencing the opinions of others. The behaviour […]
Table of Contents:- Cognitive Theory Psychological Field Theory Cognitive Theory The cognitive theory, more pertinent to the understanding of consumer behaviour, or the theory of cognitive dissonance very pertinent to the understanding of human behaviour, has provided a highly useful and rational explanation for the behaviour. This theory has also been discussed in our theoretical
Table of Contents:- Psychoanalytic Theory of Perception Gestalt Theory of Perception Psychoanalytic Theory of Perception According to Sigmund Freud’s psychoanalytic theory of personality, personality is composed of three different elements. These three elements of personality the id, the ego and the superego – work together to create complex human behaviours. 1) ID The id is the
Types of buying behaviour of consumers/levels of the Consumer Decision Making Process are also known as buying situations.
Psychographic segmentation is described as a market segmentation technique where groups are created according to psychological traits that influence consumption habits drawn from people’s lifestyles and preferences.
Consumer learning is a psychological process that plays an influential role in shaping consumer behaviour. It refers to the acquisition of skills, knowledge,
