The consumer market is where products or services are purchased & consumed for personal satisfaction or use. Indeed, the consumer is the “king” not only because of the direction of legislation but also because the consumer has more money and time to spend it than ever before.
Branding is important for any business to be successful, as it sets the tone for how a company is perceived by its target audience.
Table of Contents:- Meaning of Product Life Cycle The product life cycle can be defined as the change in the sales volume of a specific product offered by an organization over the expected life of the product. Like human beings, all products have a certain life span during which they pass through certain identifiable stages.
Internal and External Marketing Environment includes factors inside and outside the company that influence its marketing efforts, strategies and economic conditions.
Table of Contents:- Black Box Model Distributive Approach Black Box Model Consumers make many buying decisions every day. Most large organisations research consumer buying decisions in great detail to answer the questions about what consumers buy where they buy, how and how much they buy when they buy, and why they buy. Marketers can study
Consumer decision making process is a complex and complicated journey that people undertake when making purchase decisions. Understanding this process is important for businesses aiming to effectively engage with their target audience and influence their decisions.
