The difference between advertising and personal selling lies in their approach and means of communication. While advertising addresses a broad audience through mass media, personal selling involves one-on-one interactions between sales representatives and potential customers.
Howard Sheth model of consumer behaviour helps us understand why people choose certain products. It looks at how our thoughts, the people around us, and our culture all affect our decisions. It’s a useful way to find out why consumers do what they do.
Hawthorne experiment by Elton Mayo gets credit for the change in the outlook of the management towards workers. George Elton Mayo and his colleagues conducted the Hawthorne Experiments.
In the field of management, Henri fayol 14 principles of management remain a fundamental guide for achieving effective organizational leadership. Developed by Fayol in the early 20th century, these principles continue to offer valuable insights for today’s managers.
Budgetary Control is a method of managing costs through the preparation of the budget. Budgeting is just one component of budgetary control.
A committee is a group of people who meet, discuss and decide about actions to be taken for organisational issues which cannot be solved by individuals. Thus committees are used for complex issues which need expertise from people belonging to different functional areas.
