Is management science or art? It requires a balanced approach Incorporating Elements of Both?
Is management science or art? This question has been a subject of debate among scholars and professionals in the field for a long time.
Evolution of management thought and ideas
The study of the evolution of management thought has undergone significant changes over the years, continuously adapting to the evolving dynamics of the business world. Professionals aspiring to excel in their managerial roles should grasp…
Research Report Meaning, Characteristics and Types
A research report is a document that conveys the outcomes of a study or investigation. Its purpose is to communicate the research’s findings, conclusions, and implications to a particular audience.
Data Processing and Analysis
Data processing is the primary stage of data analysis. It refers to setting up the collected data in such a format that it can be appropriately coded and analysed through the computer. Without processing the data, it cannot be evaluated and communicated.
Scaling Meaning Criteria and Issues in it
Scaling may be considered as an extension of measurement. It involves creating a continuum upon which measured objects are located. It refers to the process of assigning numerical values to different levels of opinion, attitude, and other concepts.
Measurement Meaning, Role and Techniques
The measurement of attitudes typically centres on beliefs and emotional sentiments. It is important for marketers. Marketers try to understand these attitudes and influence them to attain a competitive edge in the market.