Research Design Meaning, Need and Features
Research design is the plan, structure, and strategy of investigation conceived to obtain answers to research questions and to control variance.
Scope of Business Research Meaning, Nature
The scope of business research refers to the extent and boundaries within which research activities are conducted in the field of business. It includes the range of topics, methodologies, and objectives that researchers explore to gain insights and knowledge about various aspects of the business world.
Nature of Research Meaning, Characteristics and Types
The nature of research is systematic and objective. This process aims to answer questions, test hypotheses, and contribute to the existing body of knowledge.
Public Relations Meaning, Features and Difference between Publicity
Public relations practice is planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its public.
Logistics Planning, Objectives, Process and Importance
Logistics planning is an important factor in every successful business function. It involves the strategic coordination and management of various activities such as procurement, transportation, inventory management, and distribution.
Channel of Distribution Functions and Types
Marketing channels refer to the intermediaries involved in the distribution process. These intermediaries can include wholesalers, retailers, agents and even online media.