Sales Promotion Meaning and Features
Sales Promotion plays an important role within the marketing communications mix. It serves as a direct and immediate incentive, adding extra value to the product.
Technological Environment of Business
The technological environment of business is the macro environment, which includes factors like machines, materials, and knowledge for producing various goods and services.
Indian Constitution and Democracy Characteristics
The Indian Constitution contains several matters that are economically very significant and have far-reaching implications.
Disinvestment Meaning, Objectives and Rationale
Disinvestment is the partial selling of government shares and equity holdings to a PSU or private sector. It is the main strategy which is employed by the government to finance its fiscal deficit.
Organizational Structure Meaning, Features and Importance
An organizational structure is a term used to define how employees of a company work together to support their mission. It determines how the power, roles, and responsibilities are assigned, controlled, and coordinated within an organization.
Diffusion of Innovation Process, Elements and Types
Diffusion of innovation is the process by which the use of an innovation is spread within a market group over time and various categories of adopters.