Selection Meaning, Definition, Importance, Process
Selection is the process by which candidates for employment are divided into two classes those who will be offered employment and those who will not.
Process of Market Segmentation
The process of market segmentation involves dividing a large target market into smaller sections, more defined segments based on particular criteria.
Strategies and Importance of Promotion
Table of Contents:- Strategies of Promotion The Strategies and Importance of Promotion are given below. There are two types of Strategies of Promotion, Marketing communication or promotional strategies: Push Strategy In push strategy, the promotional programme is primarily directed at the market intermediaries in the distribution system. It aims to motivate the market intermediaries to
Limitations of Marginal Costing Features, Scope, Advantages, Disadvantages
Marginal costing is the ascertainment of marginal costs and the effect on profit resulting from changes in the volume or type of output, achieved by differentiating between fixed costs and variable costs.
What is Packaging? Purpose, Function and Need
Packaging may be defined as the general group of activities in product planning which involves designing/producing a wrapper for a product.
Important Key Elements of Planning
Elements of Planning The outcome of planning is an overall plan for the business. This plan contains different important components that must receive attention. Although the existence of these components in a plan does not guarantee success, it does lead to more comprehensive and orderly planning. The various elements of planning are as follows: 1)