Market segmentation means breaking down the total market into self-contained and relatively homogeneous sub-groups of customers, each possessing its special requirements and characteristics.
Job satisfaction relates to the overall attitude or feelings of a person towards his job. An individual, who is highly satisfied with his job has a positive attitude towards the job.
Table of Contents:- Meaning of Fringe Benefits in hrm Fringe Benefits in hrm are also popularly known as employee benefits. This is a supplemental compensation which is paid by an employer to his employee, apart from his direct wages and incentives. These are granted as assistance or additional facilities to employees by the employer either: (a) voluntarily or (b) as
Workers participation in management or participative management is based on the Human Relations approach to management which brought about a new set of values in management.
Table of Contents:- Herzberg Motivation Theory McGregor Theory X and Y Herzberg Motivation Theory Frederick Irving Herzberg in the late fifties developed a motivation theory known as Herzberg Motivation Theory or two-factor theory of motivation. For this purpose, he conducted a study and interviewed some 200 accountants and engineers and asked them to think of a time
Performance appraisal is an important process that organizations apply to evaluate how well their employees are doing and what they are contributing.
