Understanding the importance of consumer behaviour empowers businesses to cultivate robust customer relationships, elevate customer satisfaction, and attain a competitive edge.

Consumer behaviour studies why, when, how, and where people do or do not buy a product. It blends elements from sociology, psychology, social anthropology, and economics.

Marketing environment refers to external factors and forces that affect the company’s ability to develop and maintain a successful relationship with its target customers.

Table of Content:- Customer Relationship Management (CRM) is a multifaceted process, mediated by a set of information technologies that focuses on creating two-way exchanges with customers so that companies have an intimate knowledge of their needs, wants, and buying patterns.  Customer Relationship Management Meaning (CRM)  CRM Meaning: Customer Relationship Management can be defined as a business philosophy and set of strategies,

The marketing mix refers to the appointment of efforts, the combination, the designing and the integration of the elements of marketing into a programme or mix which, based on an appraisal of the market forces will best achieve an enterprise at a given time.