Consumer Learning Definition, Components, Principles
Consumer learning is a psychological process that plays an influential role in shaping consumer behaviour. It refers to the acquisition of skills, knowledge,
Consumer Perception
Consumer perception is a process by which consumers sense a marketing stimulus, interpret, organize, and provide meaning to it. The marketing stimuli may be anything related to the product, brand or any element of the marketing mix.
Self Concept Meaning, Components, Types and Applications
Self concept is the image we have of ourselves, it is about how we perceive our abilities, behaviours, and unique characteristics.
Models of buying behaviour
Understanding consumer buying behaviours plays an important part in marketing.
There are 4 models of consumer buying behaviour
1. Nicosia Model
2. Howard Seth Model
3. Engel Blackwell Model
4. Kollat Model
Difference between Personnel Management and HRM
In the realm of organizational management, it is important to discern the difference between Personnel Management and HRM
System Approach to HRM – Human Resource Management
A system approach to hrm involves the use of structured, systematic, and integrated approaches for managing the functions of human resources as an interconnected and interdependent system within an organization.