Approaches of Organisational Behaviour OB
Thorough understanding of different approaches of organisational behaviour is important for managers and leaders to effectively manage their employees and achieve organizational objectives.
Consumer psychographics and psychographic segmentation
Psychographic segmentation is described as a market segmentation technique where groups are created according to psychological traits that influence consumption habits drawn from people’s lifestyles and preferences.
Consumer Learning Definition, Components, Principles
Consumer learning is a psychological process that plays an influential role in shaping consumer behaviour. It refers to the acquisition of skills, knowledge,
Consumer Perception
Consumer perception is a process by which consumers sense a marketing stimulus, interpret, organize, and provide meaning to it.
Self Concept Meaning, Components, Types and Applications
Self concept is the image we have of ourselves, it is about how we perceive our abilities, behaviours, and unique characteristics.
Models of buying behaviour
There are 4 models of consumer buying behaviour 1. Nicosia Model 2. Howard Seth Model 3. Engel Blackwell Model 4. Kollat Model