Challenges of HRD The job of a Human Resource Development department is not without challenges and complexities, which arise because the HRD is not an isolated function; it is linked…
Importance of HRD The following factors highlight the importance of HRD function in an organisation: 1) Facilitates Communication: HRD department facilitates meaningful two-way interaction between management and employees, and among…
INDUSTRIAL BUYING BEHAVIOUR The business buyers (also referred to as the producer/ manufacturer/ organisational /industrial buyers) consist of all the individuals or organisations who acquire goods and services that enter into…
PRODUCT LIFE CYCLE – PLC Meaning of Product Life Cycle Alike human beings, all products have a certain life span during which they pass through certain identifiable stages. Through the…
HRD Mechanisms The human resource development system consists of various sub-systems, which are also called HRD Mechanisms or HRD Instruments. Ideally, integrating as many sub-systems as possible is important for the…
Human Resource Development Meaning The originator of the Human Resource Development concept was Leonard Nadler. He introduced the concept of HRD in 1969, at a conference organised by the American…
Training Need Assessment Meaning A “training needs analysis” or “training need assessment” is a tool utilised to identify what educational courses or activities should be provided to management and employees to…
Organization Meaning of Organization The word organization is derived from the word ‘organism’ which means that a unit with many parts and each part of it, even though working independently,…
External and Internal Marketing Environment Internal Marketing Environment The internal environment refers to all the factors existing within a marketing firm. The internal factors are generally regarded as controllable factors…