Dimensions, Types and Factors Influencing Consumer Involvement Table of Contents:- Consumer Involvement Involvement is based on interest which is associated with something and is induced by a stimulus under a…
Impact of social media on consumer behaviour Impact of social media on consumer behaviour: A plethora of new digital equipment and methods have emerged In recent times, revolutionizing the world…
Impact of media on consumer Behaviour The impact of media on Consumer Behaviour is as follows: 1) Beware the Customers Websites such as CompareIndia and Naaptol exist to guide consumers…
Elements of Motivation Motivation is a complex concept that involves three basic elements: intensity, direction, and persistence. These elements of motivation work together to drive people towards achieving their goals…
Target Marketing Meaning and Steps Involved in It Target Marketing Meaning Target marketing is a marketing strategy that includes breaking down the entire market into various segments and planning marketing…
Advantages, Disadvantages and Meaning of Word of Mouth Marketing Word of Mouth Marketing Meaning Word of mouth marketing is referred to as the passing of information from one person to…
Process of Motivation Motivation is the process of inspiring and stimulating people at the workplace to contribute to the best of their abilities towards achieving organizational goals. It is an…
Brand Switching and Various Reasons for brand switching Brand switching Brand switching behaviour can be influenced by both intrinsic and extrinsic factors. Intrinsic factor refers to a consumer’s internal motivation,…
Customer Dissatisfaction and its Outcomes Customer Dissatisfaction Customer dissatisfaction means losing a business. A dissatisfied customer can be detrimental to a business, as it often results in the loss of…
Importance of Customer Satisfaction The importance of customer satisfaction cannot be ignored. There is a direct relation between the level of customer satisfaction and the financial success of a business.…