Dive into the realm of consumer behaviour with our comprehensive articles and insights. Gain a deeper understanding of purchasing decisions, psychological factors, market trends, and how consumer behaviour shapes industries and businesses.
Consumer perception is a process by which consumers sense a marketing stimulus, interpret, organize, and provide meaning to it. The marketing stimuli may be anything related to the product, brand or any element of the marketing mix.
Self concept is the image we have of ourselves, it is about how we perceive our abilities, behaviours, and unique characteristics.
Understanding consumer buying behaviours plays an important part in marketing.Â
There are 4 models of consumer buying behaviourÂ
1. Nicosia Model
2. Howard Seth Model
3. Engel Blackwell Model
4. Kollat Model
Consumer behaviour Impact of Globalisation on International Business Importance of International Business Environment Complexities of International Business Multinational Companies Meaning and Definition Consumer Involvement Modes of Entry into International Business Impact of media on consumer Behaviour Impact of social media on consumer behaviour Elements of Motivation Target Marketing Word of Mouth Marketing CONSUMER BEHAVIOUR Process