Self-concept is the image we have of ourselves, it is about how we perceive our abilities, behaviours, and unique characteristics.
For example, beliefs such as “I am a kind person” or “I am a humble person” are part of an overall self-concept.
You may also like:
Impact of Globalisation on International Business
Importance of International Business Environment
Complexities of International Business
Multinational Companies Meaning and Definition
Modes of Entry into International Business
Impact of media on consumer Behaviour
Impact of social media on consumer behaviour
Importance of Customer Satisfaction
Factors Influencing Consumer Behaviour
Difference between consumer and customer Psychoanalytic theory of perception