Psychographic segmentation
Psychographic segmentation is described as a market segmentation technique where groups are created according to psychological traits that influence consumption habits drawn from people’s lifestyles and preferences.
You may also like:
Impact of Globalisation on International Business
Importance of International Business Environment
Complexities of International Business
Multinational Companies Meaning and Definition
Modes of Entry into International Business
Impact of media on consumer Behaviour
Impact of social media on consumer behaviour
Factors Influencing Consumer Behaviour
Difference between consumer and customer