What is Brand Loyalty and How to build it?
What is Brand Loyalty and How to build it? Brand Loyalty Brand loyalty refers to the repeat purchasing behaviour of the customers, alongwith those who give favourable reviews and ratings…
Requisites of Effective Market Segmentation
Requisites of Effective Market Segmentation Market segmentation is a complex decision and requires due care while selecting the criteria on which decisions are to be taken. Products and services need…
Customer Satisfaction Meaning and Determinants
Customer Satisfaction and Determinants One of the important elements of the post-purchase stage is satisfaction. Satisfaction is the customer’s situation of being adequately compensated in a purchasing situation for the…
Factors Influencing Consumer Behaviour
Factors Influencing Consumer Behaviour There are many factors and determinants that significantly impact customers’ purchasing behaviour. Understanding these factors is essential for businesses to develop effective marketing strategies and improve…
Consumer Rights and Role
Consumer Rights and Role Table of Content:- Consumer Rights Consumers have certain rights that protect them from unfair business practices. These rights include the right to safety, the right to…
CONSUMERISM Meaning, Roots and Need
Meaning, Roots and Need of Consumerism Table of Content: Meaning of Consumerism Consumerism can be seen as an organised movement of the government and citizens for reinforcing the power and…
Importance of Opinion Leaders
Importance of Opinion Leaders in Advertising and Marketing Strategy Marketers try to influence opinion leaders to use a certain product by using direct media and marketing communications and offering them…
Types and Role of Opinion Leaders
Types and Role of Opinion Leaders Types of Opinion Leaders Opinion leaders are of different types which have been explained below: 1) Generalised Opinion Leaders: A generalised opinion leader holds…
Opinion Leadership Process
Opinion Leadership Process In simple words, the opinion leadership process can be considered as a two-stage communication flow, where ideas move from media to opinion leaders and further to society.…
Opinion Leadership Meaning and Characteristics
OPINION LEADERSHIP Meaning, Characteristics Meaning of Opinion Leadership some people offer product or product category-related information to the consumers. These people tell individuals how to use the product, whether buying…