Market Segmentation Strategies and Process Market Segmentation Strategies Essential to any segmentation strategy are decisions defining how many market segments will be encompassed by the firm’s marketing program and how…
Industrial Buying Decision Process The buying decision in a firm is not taken individually by someone but by a group of individuals therefore organisational buying decision process defers a lot…
Factors Influencing Industrial Buying Behaviour There are four broad categories of factors that influence industrial buying behaviour: 1) Environmental Factors Seven environmental factors influence organisational buyers: i) Physical The physical…
Strategies and Importance of Promotion Strategies of Promotion The Strategies and Importance of Promotion are given below. There are two types of Strategies of Promotion, Marketing communication or promotional strategies:…
Packaging Packaging refers to a container/wrapper in which the product reaches the end-use consumer. It is a part of the presentation of the product and stays right till the…
Nature and Objectives of Promotion Nature of Promotion The nature of promotion is as follows: 1) Customers: A promotion without an audience either does not exist or has no logic.…
Strategies for New Product Development Developing new products or modifying existing products so they appear new, and offering those products to present or new markets is the definition of…
NEW PRODUCT New Product Meaning New products are goods and services that differ significantly in their features or intended uses from products previously produced by the company. Defining a new…
Customer Service Customer Service Meaning Many companies differentiate their product offerings by providing support services with their product. Usually referred to as customer services, these services include any human or mechanical efforts/activities…
Labelling Labelling Meaning Labelling is the part of the product that carries information about the product and the seller. A label indicates the product’s brand name, the company logo, ingredients,…