Types of Market Segmentation
Types of Market Segmentation The consumer market can be segmented into various segments using different basis. The basis of consumer market segmentation can be broadly divided into four broad categories…
Market Segmentation Strategies and Process
Market Segmentation Strategies and Process Market Segmentation Strategies Essential to any segmentation strategy are decisions defining how many market segments will be encompassed by the firm’s marketing program and how…
Industrial Buying Decision Process
Industrial Buying Decision Process The buying decision in a firm is not taken individually by someone but by a group of individuals therefore organisational buying decision process defers a lot…
Factors Influencing Industrial Buying Behaviour
Factors Influencing Industrial Buying Behaviour Table of Contents:- There are four broad categories of factors that influence industrial buying behaviour: 1) Environmental Factors Seven environmental factors influence organisational buyers: i)…
Strategies and Importance of Promotion
Strategies and Importance of Promotion Table of Contents:- Strategies of Promotion The Strategies and Importance of Promotion are given below. There are two types of Strategies of Promotion, Marketing communication…
Packaging, Purpose, Function and Need
Packaging Packaging refers to a container/wrapper in which the product reaches the end-use consumer. It is a part of the presentation of the product and stays right till the…
Nature and Objectives of Promotion
Nature and Objectives of Promotion Table of Contents:- Nature of Promotion The nature of promotion is as follows: 1) Customers: A promotion without an audience either does not exist or has no logic.…
New Product Meaning, Definition and Failures
Meaning, Definition and Failure of New Product Table of Contents:- New Product Meaning New products are goods and services that differ significantly in their features or intended uses from products…
New Product Development Process, Strategies
New Product Development Process, Strategies Table of Contents:- New Product Development Process There is an eight-step process of NPD comprising the key elements of new product development. While some organisations…
Customer Service Definition, Meaning, Objectives
Customer Service Definition, Meaning, Objectives Customer Service Meaning Many companies differentiate their product offerings by providing support services with their product. Usually referred to as customer service, these services include any human…