Channel of Distribution Functions and Types
Marketing channels refer to the intermediaries involved in the distribution process. These intermediaries can include wholesalers, retailers, agents and even online media.
Marketing Management
Product Pricing Meaning and Objectives
In the business world, product pricing is an important factor that deserves detailed attention. Determining the right price for a product is a multifaceted task that demands a strategic approach. Striking the perfect balance between profitability and customer satisfaction is of great importance. It ensures that the set price remains competitive and fair.
Sales Promotion Meaning and Features
Sales Promotion plays an important role within the marketing communications mix. It serves as a direct and immediate incentive, adding extra value to the product. This added value encourages both dealers and consumers to make a purchase.
Diffusion of Innovation Process, Elements and Types
Diffusion of innovation is the process by which the use of an innovation is spread within a market group over time and various categories of adopters. The concept of diffusion of innovation describes how a product typically is adopted by the marketplace and what factors can influence the rate (how fast) or level (how widespread) of adoption.
Advertisement Meaning, Definition, Features and 5Ms
Advertisement is any paid form of non-personal presentation of ideas, goods or services by an identified sponsor. It is an integral part of marketing, advertisements are public notices, which are designed to inform and motivate people.
What is Product Positioning in Marketing
Product positioning in marketing is one of the important elements of marketing that seeks to establish a unique and favourable perception of a product in the minds of consumers.