Word of Mouth Marketing Advantages, Disadvantages and Meaning
Advantages, Disadvantages and Meaning of Word of Mouth Marketing Word of Mouth Marketing Meaning Word of mouth marketing is referred to as the passing of information from one person to…
Types of Market Segmentation
Types of Market Segmentation The consumer market can be segmented into various segments using different basis. The basis of consumer market segmentation can be broadly divided into four broad categories…
Process of Motivation
Process of Motivation Motivation is the process of inspiring and stimulating people at the workplace to contribute to the best of their abilities towards achieving organizational goals. It is an…
Brand Switching and Reason for it
Brand Switching and Various Reasons for brand switching Brand switching Brand switching behaviour can be influenced by both intrinsic and extrinsic factors. Intrinsic factor refers to a consumer’s internal motivation,…
Customer Dissatisfaction and its Outcomes
Customer Dissatisfaction and its Outcomes Customer Dissatisfaction Customer dissatisfaction means losing a business. A dissatisfied customer can be detrimental to a business, as it often results in the loss of…
Importance of Customer Satisfaction
Importance of Customer Satisfaction The importance of customer satisfaction cannot be ignored. There is a direct relation between the level of customer satisfaction and the financial success of a business.…
Retrenchment Meaning, Reasons and Problems
Retrenchment Meaning, Reasons and Problems Table of Content: Retrenchment Meaning Retrenchment can be defined as the termination of service due to surplus labour. According to Industrial Disputes Act, “Retrenchment is…
What is Brand Loyalty and How to build it?
What is Brand Loyalty and How to build it? Brand Loyalty Brand loyalty refers to the repeat purchasing behaviour of the customers, alongwith those who give favourable reviews and ratings…
Customer Satisfaction Meaning and Determinants
Customer Satisfaction and Determinants One of the important elements of the post-purchase stage is satisfaction. Satisfaction is the customer’s situation of being adequately compensated in a purchasing situation for the…
Factors Influencing Consumer Behaviour
Factors Influencing Consumer Behaviour Some many factors and determinants significantly impact customers purchasing behaviour. Understanding these factors is essential for businesses to develop effective marketing strategies and improve their sales…