Consumer behaviour

Organisational buying behaviour is a process that businesses go through to purchase all the products and services needed for their operations. It is the behaviour that organizations have while purchasing products or services that they may purchase for resale, reproduction, or the organization’s operations.

Consumer involvement can be understood as the benefits of a product perceived by the consumer and the degree of product-related information processed by them.

Impact of social media on consumer behaviour Impact of social media on consumer behaviour: A plethora of new digital equipment and methods have emerged In recent times, revolutionizing the world of electronic buying. These advancements have benefited both the customers as well as the sellers, creating a win-win situation for both parties.  The rise of

Impact of media on consumer Behaviour The impact of media on Consumer Behaviour is as follows: 1) Beware the Customers Websites such as CompareIndia and Naaptol exist to guide consumers in their choice of products and services, locally and nationally. The consumerism adage “Buyer Beware” is needed more than ever as the power of all