What is Rural Marketing in India
Rural marketing is a two-way communication process. There is an inflow of products into rural markets for consumption or production and an outflow of products to urban areas.
Management
Theories of Entrepreneurship
Multiple theories form the basis of the conceptual domain of entrepreneurship. These theories of entrepreneurship have origins in economics, psychology, sociology, anthropology, and management. Prominent among these theories are the following:
Entrepreneurship Determinants, Barriers, Elements, Importance, Types, Elements
Entrepreneurship is the practice of starting a new business or developing new products or services with the motive to generate profit. It is a difficult task which concerns not only production but also plays multiple roles in attracting consumers towards the product.
Retail Management Meaning, Functions, Importance
Retailing is the most common form of doing business. The retail business model involves the sale of merchandise in small quantities directly to consumers from a permanent location, generally a retail store. These consumers may be individual buyers or corporations.
Howard Sheth model of consumer behaviour
Howard Sheth model of consumer behaviour helps us understand why people choose certain products. It looks at how our thoughts, the people around us, and our culture all affect our decisions. It’s a useful way to find out why consumers do what they do.
Budgetary Control Meaning, Features and Objectives
Budgetary control is the establishment of budgets relating to the responsibilities of executives of a policy and the continuous comparison of the actual with the budgeted results, either to secure by individual action, the objective of the policy or to provide a basis for its revision.