Marketing Management

Understanding the importance of consumer behaviour empowers businesses to cultivate robust customer relationships, elevate customer satisfaction, and attain a competitive edge.

Consumer behaviour studies why, when, how, and where people do or do not buy a product. It blends elements from sociology, psychology, social anthropology, and economics.

Marketing environment refers to external factors and forces that affect the company’s ability to develop and maintain a successful relationship with its target customers.

Table of Content:- Customer Relationship Management (CRM) is a multifaceted process, mediated by a set of information technologies that focuses on creating two-way exchanges with customers so that companies have an intimate knowledge of their needs, wants, and buying patterns.  Customer Relationship Management Meaning (CRM)  CRM Meaning: Customer Relationship Management can be defined as a business philosophy and set of strategies,

The marketing mix refers to the appointment of efforts, the combination, the designing and the integration of the elements of marketing into a programme or mix which, based on an appraisal of the market forces will best achieve an enterprise at a given time.

Table of Contents:- Marketing management is an important aspect for any business to be successful. It involves the planning, implementation, and control of marketing strategies to achieve the goals and objectives of the business.  Marketing Management Meaning Marketing Management is the compound word ‘marketing plus management.’ The term ‘Marketing’ is the total system of business