Diffusion of Innovation Process, Elements and Types
Diffusion of innovation is the process by which the use of an innovation is spread within a market group over time and various categories of adopters.
Advertisement Meaning, Definition, Features and 5Ms
Advertisement is any paid form of non-personal presentation of ideas, goods or services by an identified sponsor. It is an integral part of marketing, advertisements are public notices, which are designed to inform and motivate people.
Relationship Between Government and Business and their effects on development in global markets
The relationship between government and business is an important aspect of any economy. It plays an important role in shaping the business environment and determining the success or failure of businesses
Political Institutions – Foundation of Governance
Political institutions play an important role in shaping the governance and functioning of a country. They the backbone of a country’s political system, providing the framework within which decisions are made…
The Political Environment of Business Meaning, Factors affecting and its Impact on professionals
The political environment plays an important role in shaping the business environment it includes the laws, policies, regulations, and government actions.
What is Product Positioning in Marketing
Product positioning in marketing is one of the important elements of marketing that seeks to establish a unique and favourable perception of a product in the minds of consumers.