Author name: Arya

Challenges and Opportunities of organisational behaviour in most companies include overcoming cultural and ethnic differences. It improves productivity, by hiring of employees who fit the organizational culture or who can improve it.

The importance of organisational behaviour cannot be neglected.   It is very important for every organization’s management to understand the organizational behaviour as it provides guidance and direction to them as well as helps the top management and managers to manage the employees and thus results in achieving the organization’s goal. 

The nature and scope of organisational behaviour are very vast. It is a social science as it is the scientific study of human behaviour. The main elements of organisational behaviour may be summarised below.

Emotions are well-defined feelings, bodily sensations, behaviour, or qualities of consciousness, such as joy, happiness, anger, or sadness that reflect the personal significance of emotion-arousing events. 

Table of contents:-  Process of Perception Understanding the process of perception is important in various fields, including psychology, marketing, and communication. By understanding the process of perception thoroughly companies can design effective advertising campaigns which may help to capture consumers’ attention. Perception is the intellectual process of transforming sensory stimuli into meaningful information, it consists of