Process of Communication
Process of Communication The process of communication with the persons involved is shown in the figure. It presents the components and their relationship. Sender The sender is the source or…
Communication Nature, Purpose, Importance, Forms and Media
Nature, Purpose, Importance and Forms of Communication Communication Communication is the two-way process of transferring information from one place, person or group to another. It is a human process that…
Environmental Forecasting Characteristics, Process and Approaches
Environmental Forecasting Meaning, Definition, Characteristics, Process and Approaches Environmental Forecasting Meaning Forecasting is the process of estimating the relevant possibilities of the future, based on the analysis of past and…
Process of Environmental Analysis
Environmental Analysis Meaning, Definition, Process and Features Table of Contents:- Process of Environmental Analysis The process of environment analysis includes the following steps: 1) Understand the Nature of the Environment:…
Impact of social media on consumer behaviour
Impact of social media on consumer behaviour Impact of social media on consumer behaviour: A plethora of new digital equipment and methods have emerged In recent times, revolutionizing the world…
Impact of media on consumer Behaviour
Impact of media on consumer Behaviour The impact of media on Consumer Behaviour is as follows: 1) Beware the Customers Websites such as CompareIndia and Naaptol exist to guide consumers…
Elements of Motivation
Elements of Motivation Motivation is a complex concept that involves three basic elements: intensity, direction, and persistence. These elements of motivation work together to drive people towards achieving their goals…
Target Marketing Meaning and Steps Involved in it
Target Marketing Meaning and Steps Involved in It Target Marketing Meaning Target marketing is a marketing strategy that includes breaking down the entire market into various segments and planning marketing…
Word of Mouth Marketing Advantages, Disadvantages and Meaning
Advantages, Disadvantages and Meaning of Word of Mouth Marketing Word of Mouth Marketing Meaning Word of mouth marketing is referred to as the passing of information from one person to…
Types of Market Segmentation
Types of Market Segmentation The consumer market can be segmented into various segments using different basis. The basis of consumer market segmentation can be broadly divided into four broad categories…