Reference Group in Consumer Behaviour
A reference group in consumer behaviour can be defined as a group of people that a consumer looks up to, admires, or seeks approval from when making choices regarding the purchase of products or services.
Responsibility Accounting Meaning, Definitions, Features, Types and Steps
Responsibility accounting is that type of management accounting that collects and reports both planned actual accounting information in terms of responsibility centres.
Variance Analysis Meaning, Definition, Uses, Forms, Classification, Disposition
Variance analysis is a tool that compares the standard or expected amount with the actual amount to evaluate performance.
Transactional Analysis in Organisational Behaviour Nature, Objectives
Transactional analysis is a theory of personality and social action and a clinical method of psychotherapy, based on the analysis of all possible transactions between two or more people, based on specifically defined ego states into a finite number of established types
Standard Costing Definition, Objectives, Advantages and Conditions
Standard costing is the preparation of standard costs and applying them to measure the variations from standard costs and analyzing the causes of variations to maintain maximum production efficiency.
Retailing Meaning, Definition, Functions, Characteristics and Importance
Retailing is the process of executing a comprehensive series of activities or steps used to effectively and efficiently market a product or service to consumers for their personal or family use.