Business Research Methods

Analysis of Variance ANOVA is used by researchers to investigate the underlying relationship between dependent and independent variables.

A hypothesis serves as the initial step in any research endeavour. It is essential in research and can be formulated in various ways. Its fundamental purpose lies in predicting the final result of the investigation.

A research report is a document that conveys the outcomes of a study or investigation. Its purpose is to communicate the research’s findings, conclusions, and implications to a particular audience.

Data processing is the primary stage of data analysis. It refers to setting up the collected data in such a format that it can be appropriately coded and analysed through the computer. Without processing the data, it cannot be evaluated and communicated.

Scaling may be considered as an extension of measurement. It involves creating a continuum upon which measured objects are located. It refers to the process of assigning numerical values to different levels of opinion, attitude, and other concepts.

The measurement of attitudes typically centres on beliefs and emotional sentiments. It is important for marketers. Marketers try to understand these attitudes and influence them to attain a competitive edge in the market.