Consumer Perception
Consumer perception is a process by which consumers sense a marketing stimulus, interpret, organize, and provide meaning to it.
Consumer behaviour
Dive into the realm of consumer behaviour with our comprehensive articles and insights. Gain a deeper understanding of purchasing decisions, psychological factors, market trends, and how consumer behaviour shapes industries and businesses.
Self Concept Meaning, Components, Types and Applications
Self concept is the image we have of ourselves, it is about how we perceive our abilities, behaviours, and unique characteristics.
Models of buying behaviour
There are 4 models of consumer buying behaviour 1. Nicosia Model 2. Howard Seth Model 3. Engel Blackwell Model 4. Kollat Model
Consumer behaviour handwritten notes
Consumer behaviour Impact of Globalisation on International Business Importance of International Business Environment Complexities of International Business Multinational Companies Meaning and Definition Consumer Involvement Modes of Entry into International Business Impact of media on consumer Behaviour Impact of social media on consumer behaviour Elements of Motivation Target Marketing Word of Mouth Marketing CONSUMER BEHAVIOUR Process