Marketing Management

Physical distribution is a major part of logistics and refers to the activities used to move products from producers to consumers and other end-users.

Retailing is the process of executing a comprehensive series of activities or steps used to effectively and efficiently market a product or service to consumers for their personal or family use.

Table of Contents:- Types of Market Segmentation Requisites of Effective Market Segmentation Types of Market Segmentation The consumer market can be segmented into various segments using different bases. The basis of consumer market segmentation can be broadly divided into four broad categories. Major four types of market segmentation are as follows: 1) Geographic Segmentation These

The process of market segmentation involves dividing a large target market into smaller sections, more defined segments based on particular criteria.

Table of Contents:- Strategies of Promotion The Strategies and Importance of Promotion are given below. There are two types of Strategies of Promotion, Marketing communication or promotional strategies: Push Strategy In push strategy, the promotional programme is primarily directed at the market intermediaries in the distribution system. It aims to motivate the market intermediaries to

Packaging may be defined as the general group of activities in product planning which involves designing/producing a wrapper for a product.