The scope of business research refers to the extent and boundaries within which research activities are conducted in the field of business. It includes the range of topics, methodologies, and objectives that researchers explore to gain insights and knowledge about various aspects of the business world.
The nature of research is systematic and objective. This process aims to answer questions, test hypotheses, and contribute to the existing body of knowledge.
Public relations practice is planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its public.
Logistics planning is an important factor in every successful business function. It involves the strategic coordination and management of various activities such as procurement, transportation, inventory management, and distribution.
Marketing channels refer to the intermediaries involved in the distribution process. These intermediaries can include wholesalers, retailers, agents and even online media.
In the business world, product pricing is an important factor that deserves detailed attention. Determining the right price for a product is a multifaceted task that demands a strategic approach. Striking the perfect balance between profitability and customer satisfaction is of great importance. It ensures that the set price remains competitive and fair.