Process of Motivation is one of the important aspects of achieving success in any endeavour. It is an important aspect of any successful business, as it drives employees to perform at their highest level and achieve their goals. 

Brand switching behaviour can be influenced by both intrinsic and extrinsic factors. Intrinsic factor refers to a consumer’s internal motivation, namely the consumer’s desire to experiment with new brands.

Table of Contents:- Customer Dissatisfaction Proactive Customer Dissatisfaction Management Outcomes of Customer Dissatisfaction Customer Dissatisfaction Customer dissatisfaction means losing a business. A dissatisfied customer can be detrimental to a business, as it often results in the loss of a customer. It occurs when an unhappy customer decides to stop hiring or purchasing the services or

Brand loyalty refers to the repeat purchasing behaviour of the customers, alongwith those who give favourable reviews and ratings about the brand.

Staffing is defined as filling positions in the organisation structure through identifying workforce requirements, inventorying the people available, recruitment, selection, placement, promotion, appraisal, compensation, and training of needed people.