Consumer behaviour Impact of Globalisation on International Business Importance of International Business Environment Complexities of International Business Multinational Companies Meaning and Definition Consumer Involvement Modes of Entry into International Business Impact of media on consumer Behaviour Impact of social media on consumer behaviour Elements of Motivation Target Marketing Word of Mouth Marketing CONSUMER BEHAVIOUR Process […]
An economic system is a systematic process of allocating resources and exchange of goods and services for fulfilling the needs and wants of people in a country or the economy.
The corporate culture emphasizes a positive work environment, customer service, ethical practices, collaboration, productivity, and the integration of technology to drive success.
Business ethics refers to the implementation of suitable policies and practices in the business world, particularly in addressing contentious issues.
Corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large
Strategic management involves setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies, and making sure that strategies are rolled out throughout the organization.