Nature of Communication Purpose, Importance, and Forms of Media
Communication may be defined as an exchange of facts, ideas, opinions, or emotions and as a way that individuals or organisations share meaning and understanding with one another.
2023
Consumer Involvement Dimensions, Types and Factors
Consumer involvement can be understood as the benefits of a product perceived by the consumer and the degree of product-related information processed by them.
Environmental Forecasting Meaning, Characteristics, Process
Environmental forecasting involves the development of plausible projections about the direction, scope, speed and intensity of environmental change.
Environmental Analysis Meaning, Features and Process
Environmental appraisal is the measurement, identification, and assessment of environmental impacts.
Impact of social media on consumer behaviour
Impact of social media on consumer behaviour Impact of social media on consumer behaviour: A plethora of new digital equipment and methods have emerged In recent times, revolutionizing the world of electronic buying. These advancements have benefited both the customers as well as the sellers, creating a win-win situation for both parties. The rise of
Impact of media on consumer Behaviour
Impact of media on consumer Behaviour The impact of media on Consumer Behaviour is as follows: 1) Beware the Customers Websites such as CompareIndia and Naaptol exist to guide consumers in their choice of products and services, locally and nationally. The consumerism adage “Buyer Beware” is needed more than ever as the power of all