Elements of Motivation Motivation is a complex concept that involves three basic elements: intensity, direction, and persistence. These elements of motivation work together to drive people towards achieving their goals and aspirations. 1. Intensity Intensity refers to the level of effort someone puts forth towards achieving his goal. It describes how hard an individual tries. […]
Target marketing is a marketing strategy that includes breaking down the entire market into various segments and planning marketing strategies accordingly for each segment to increase the market share.
Word of mouth marketing is referred to as the passing of information from one person to another. Initially, it was associated only with oral communication.
Table of Contents:- Types of Market Segmentation Requisites of Effective Market Segmentation Types of Market Segmentation The consumer market can be segmented into various segments using different bases. The basis of consumer market segmentation can be broadly divided into four broad categories. Major four types of market segmentation are as follows: 1) Geographic Segmentation These
Process of Motivation is one of the important aspects of achieving success in any endeavour. It is an important aspect of any successful business, as it drives employees to perform at their highest level and achieve their goals.Â
Brand switching behaviour can be influenced by both intrinsic and extrinsic factors. Intrinsic factor refers to a consumer’s internal motivation, namely the consumer’s desire to experiment with new brands.