Author name: Arya

A research report is a document that conveys the outcomes of a study or investigation. Its purpose is to communicate the research’s findings, conclusions, and implications to a particular audience.

Data processing is the primary stage of data analysis. It refers to setting up the collected data in such a format that it can be appropriately coded and analysed through the computer. Without processing the data, it cannot be evaluated and communicated.

Scaling may be considered as an extension of measurement. It involves creating a continuum upon which measured objects are located. It refers to the process of assigning numerical values to different levels of opinion, attitude, and other concepts.

The measurement of attitudes typically centres on beliefs and emotional sentiments. It is important for marketers. Marketers try to understand these attitudes and influence them to attain a competitive edge in the market.

Sampling is a process used in statistical analysis in which a predetermined number of observations will be taken from a larger population. It is an essential technique of behavioural research, the research work cannot be undertaken without the use of sampling.

In the realm of data collection, it is important to determine the difference between questionnaire and schedule. Both instruments serve as valuable tools for gathering information, yet they possess distinct characteristics and purposes.