Public Relations Meaning, Features and Difference
Public relations practice is planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its public.
Logistics Planning, Objectives, Process and Importance
Logistics planning is an important factor in every successful business function. It involves the strategic coordination and management of various activities such as procurement, transportation, inventory management, and distribution.
Channel of Distribution Functions and Types
Marketing channels refer to the intermediaries involved in the distribution process. These intermediaries can include wholesalers, retailers, agents and even online media.
Product Pricing Meaning and Objectives
In the business world, product pricing is an important factor that deserves detailed attention. Determining the right price for a product is a multifaceted task that demands a strategic approach. Striking the perfect balance between profitability and customer satisfaction is of great importance. It ensures that the set price remains competitive and fair.
Sales Promotion Meaning and Features
Sales Promotion plays an important role within the marketing communications mix. It serves as a direct and immediate incentive, adding extra value to the product. This added value encourages both dealers and consumers to make a purchase.
Technological Environment of Business
The technological environment is the macro environment, which includes factors like machines, materials, and knowledge for producing various goods and services.