Table of Contents:- Types of Market Segmentation Requisites of Effective Market Segmentation Types of Market Segmentation The consumer market can be segmented into various segments using different bases. The basis of consumer market segmentation can be broadly divided into four broad categories. Major four types of market segmentation are as follows: 1) Geographic Segmentation These […]
Process of Motivation is one of the important aspects of achieving success in any endeavour. It is an important aspect of any successful business, as it drives employees to perform at their highest level and achieve their goals.Â
Brand switching behaviour can be influenced by both intrinsic and extrinsic factors. Intrinsic factor refers to a consumer’s internal motivation, namely the consumer’s desire to experiment with new brands.
Table of Contents:- Customer Dissatisfaction Proactive Customer Dissatisfaction Management Outcomes of Customer Dissatisfaction Customer Dissatisfaction Customer dissatisfaction means losing a business. A dissatisfied customer can be detrimental to a business, as it often results in the loss of a customer. It occurs when an unhappy customer decides to stop hiring or purchasing the services or
Retrenchment is the termination by the employer of the service of a workman for any reason whatsoever, other than as a punishment, but does not include voluntary retirement, termination on the grounds of ill health
Brand loyalty refers to the repeat purchasing behaviour of the customers, alongwith those who give favourable reviews and ratings about the brand.