Word of Mouth Marketing Advantages, Disadvantages and Meaning
Word of mouth marketing is referred to as the passing of information from one person to another. Initially, it was associated only with oral communication.
Types of Market Segmentation and Requisites of Effective
Table of Contents:- Types of Market Segmentation Requisites of Effective Market Segmentation Types of Market Segmentation The consumer market can be segmented into various segments using different bases. The basis of consumer market segmentation can be broadly divided into four broad categories. Major four types of market segmentation are as follows: 1) Geographic Segmentation These
Process of Motivation in detail
Process of Motivation is one of the important aspects of achieving success in any endeavour. It is an important aspect of any successful business, as it drives employees to perform at their highest level and achieve their goals.Â
Brand Switching and Reason for It
Brand switching behaviour can be influenced by both intrinsic and extrinsic factors. Intrinsic factor refers to a consumer’s internal motivation, namely the consumer’s desire to experiment with new brands.
Customer Dissatisfaction and its Outcomes
Table of Contents:- Customer Dissatisfaction Proactive Customer Dissatisfaction Management Outcomes of Customer Dissatisfaction Customer Dissatisfaction Customer dissatisfaction means losing a business. A dissatisfied customer can be detrimental to a business, as it often results in the loss of a customer. It occurs when an unhappy customer decides to stop hiring or purchasing the services or
Retrenchment Meaning, Reasons and Problems
Retrenchment is the termination by the employer of the service of a workman for any reason whatsoever, other than as a punishment, but does not include voluntary retirement, termination on the grounds of ill health