Objectives and Nature of Promotion
By understanding the nature of promotion businesses can make correct decisions and effectively use promotional techniques to reach their goals
Marketing Management
New Product Development Meaning, Definition and Failures
New Product Development describes all the phases and tasks in launching a new product or service in the market from the emergence of the idea to its commercialisation.
Customer Service Definition, Meaning, Objectives and Need
Customer service is a measure of the effectiveness of a system’s ability to generate time and place utilities for a product.
Labelling Meaning, Definition, Purpose, Types, Role
Labelling is the part of the product that carries information about the product and the seller.
Market Segmentation Meaning, Definition, Nature, Importance
Market segmentation means breaking down the total market into self-contained and relatively homogeneous sub-groups of customers, each possessing its special requirements and characteristics.
Industrial Market Meaning, Definition, Characteristics, Types and Importance
The industrial market is where industrial buyers come into direct contact with industrial sellers. It consists of all the individuals or organisations acquiring goods and services that produce other products or services rented, sold, or supplied to others.