Table of Contents:- Cognitive Theory Psychological Field Theory Cognitive Theory The cognitive theory, more pertinent to the understanding of consumer behaviour, or the theory of cognitive dissonance very pertinent to the understanding of human behaviour, has provided a highly useful and rational explanation for the behaviour. This theory has also been discussed in our theoretical […]
Table of Contents:- Psychoanalytic Theory of Perception Gestalt Theory of Perception Psychoanalytic Theory of Perception According to Sigmund Freud’s psychoanalytic theory of personality, personality is composed of three different elements. These three elements of personality the id, the ego and the superego – work together to create complex human behaviours. 1) ID The id is the
Consumer decision making process is a complex and complicated journey that people undertake when making purchase decisions. Understanding this process is important for businesses aiming to effectively engage with their target audience and influence their decisions.
New Economic Policy 1991 of India was established under the supervision of P. V. Narasimha Rao. After the achievement of independence, it was realized that for the accomplishment of growth and a self-productive economy
The scope of management is not only limited to the implementation or formulation of policies, but the use of physical and human resources also comes under management.
An attribution is defined as an inference one makes as to why a person behaves (or responds) to a stimulus or situation in a particular way.