Psychographic segmentation is described as a market segmentation technique where groups are created according to psychological traits that influence consumption habits drawn from people’s lifestyles and preferences.
Consumer learning is a psychological process that plays an influential role in shaping consumer behaviour. It refers to the acquisition of skills, knowledge,
Consumer perception is a process by which consumers sense a marketing stimulus, interpret, organize, and provide meaning to it.
Self concept is the image we have of ourselves, it is about how we perceive our abilities, behaviours, and unique characteristics.
There are 4 models of consumer buying behaviour 1. Nicosia Model 2. Howard Seth Model 3. Engel Blackwell Model 4. Kollat Model
In the realm of organizational management, it is important to discern the difference between Personnel Management and HRM